Innovator Equity Managed Floor ETF
ALTAR
Score™		 3.7% info Recommen-
dation		 UNDERWEIGHT
2025E    2026E
P/E
ratio		 26.6x P/Sales
ratio		 3.6x
P/BV
ratio		 4.8x Div.
yield		 1.1%


  • Description
  • Performance
  • Comps
  • premium Fundamentals
  • premium Valuation
  • premium Rating
SFLR aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis.

FUND BASICS
Category US Equities
Fund Sponsor Innovator
Website www.innovatoretfs.com/etf/default.aspx?ticker=sflr
Inception date Nov 09, 2022
Assets (mns) $1,190
Currency USD
Expense ratio 89 bp
Distributions Quarterly

FUND STRUCTURE
Regulation Open-Ended Fund
Custodian
Weighting Proprietary
Index replication
Uses derivatives Yes
Options available No

SECTOR BREAKDOWN

 


CONSTITUENT BREAKDOWN
No. of constituents 201
Wgt avg mkt cap (mns) $1,064,100
Large cap (>$10bn) 99.7%
Mid cap ($2-10bn) 0.1%
Small cap (<$2bn) 0.0%
Developed mkts 99.8%
Emerging mkts 0.2%

TOP TEN HOLDINGS
NVIDIA CORP 7.7 %
APPLE INC 6.8 %
MICROSOFT CORP 6.8 %
AMAZON.COM INC 3.8 %
BROADCOM INC. 2.9 %
META PLATFORMS INC 2.9 %
ALPHABET INC. CLASS A 2.5 %
ALPHABET INC. CLASS C 2.2 %
TESLA MOTORS INC 2.0 %
JPMORGAN CHASE & CO 1.8 %
Total 39.4 %

TOP COUNTRY EXPOSURE
UNITED STATES 95.2 %
IRELAND 1.2 %
BRITAIN 0.5 %
LUXEMBOURG 0.3 %
ARGENTINA 0.2 %
BERMUDA 0.2 %
AUSTRALIA 0.1 %
SOUTH KOREA 0.1 %



HISTORICAL PERFORMANCE info

  Custom date range Compare to  
  thru


Standardized Annual Returns (thru September 30)
Year-to-date 1 year 5 years 10 years Since Incep.
10.4% 13.3% -- -- 18.3%

Market Correlations
versus... Beta R-squared
S&P500 0.71 92%
MSCI EAFE 0.36 29%
MSCI Emg. Mkts. 0.28 15%

Technical Indicators
Recent close $36.67
30d moving avg. $35.99
Annualized volatility 9.1%
Short interest (ETF) 0.2%
Relative strength (RSI) 62

Liquidity measures
Avg. volume (thou.) 272
Turnover 0.8%
Bid/Ask (% of price) 0.16%
ADV underlying (mns) $183,158

Distributions


FINDING ALTERNATIVE FUNDS

Below is a list of 32 potential alternatives to the Innovator Equity Managed Floor ETF ETF based on the alternatives' overlap in portfolio holdings with SFLR. Consider funds with lower expense ratios and/or higher ALTAR Score™ ratings as possible alternatives.

Benchmark ticker: SFLR Expense: 89 bp ALTAR Score™: 3.7%


ALTERNATIVE ETFs BASED ON OVERLAP WITH SFLR
Ticker Fund
Name		 Overlap1
vs SFLR
(%)		 Expense
ratio
(bp)		 Savings
vs SFLR
(bp)		 ALTAR
Score™
(%)		 ALTAR
vs SFLR
(%)
XYLD Global X S&P 500 Covered Call ETF 69.5 60 29 4.7 +1.0
XRMI Global X S&P 500 Risk Managed Income ETF 69.4 60 29 4.8 +1.2
XYLG Global X S&P 500 Covered Call & Growth ETF 69.0 60 29 4.5 +0.8
PBP Invesco S&P 500 BuyWrite ETF 68.3 49 40 4.7 +1.0
XTR Global X S&P 500 Tail Risk ETF 67.9 26 63 4.6 +1.0
XCLR Global X S&P 500 Collar 95-110 ETF 67.7 25 64 4.7 +1.0
ACIO Aptus Collared Investment Opportunity ETF 58.9 79 10 4.1 +0.4
FTHI First Trust BuyWrite Income ETF 56.8 75 14 4.4 +0.7
EFIV SPDR S&P 500 ESG ETF 54.0 10 79 4.9 +1.3
FTQI First Trust Nasdaq BuyWrite Income ETF 50.3 75 14 3.7 +0.1
JEPQ J.P. Morgan Nasdaq Equity Premium Income ETF 48.9 35 54 4.0 +0.3
QCLR Global X NASDAQ 100 Collar 95-110 ETF 48.5 25 64 4.0 +0.4
QTR Global X NASDAQ 100 Tail Risk ETF 48.5 26 63 3.9 +0.2
QYLG Global X Nasdaq 100 Covered Call & Growth ETF 48.5 60 29 3.7 0.0
QYLD Global X NASDAQ 100 Covered Call ETF 48.5 60 29 3.8 +0.1
QRMI Global X NASDAQ 100 Risk Managed Income ETF 48.5 60 29 4.0 +0.4
NUSI Nationwide Nasdaq-100 Risk-Managed Income ETF 48.4 68 21 3.7 -0.0
MMLG First Trust Multi-Manager Large Growth ETF 43.4 85 4 1.6 -2.0
GARP iShares MSCI USA Quality GARP ETF 38.5 15 74 4.1 +0.5
DJIA Global X Dow 30 Covered Call ETF 30.4 60 29 5.3 +1.6
DYLG Global X Dow 30 Covered Call & Growth ETF 30.3 60 29 5.1 +1.4
TYLG Global X Information Technology Covered Call & Growth ETF 29.6 60 29 3.9 +0.2
SIXH ETC 6 Meridian Hedged Equity Index Option ETF 28.0 82 7 7.2 +3.5
CCOR Core Alternative ETF 27.3 107 -18 5.8 +2.1
DIVO Amplify CWP Enhanced Dividend Income ETF 23.1 55 34 4.8 +1.2
XVOL Acruence Active Hedge U.S. Equity ETF 20.9 83 6 3.0 -0.7
THNQ ROBO Global Artificial Intelligence ETF 19.5 68 21 2.0 -1.6
QQQA ProShares Nasdaq-100 Dorsey Wright Momentum ETF 18.7 58 31 2.0 -1.6
KNG FT Vest S&P 500 Dividend Aristocrats Target Income ETF 12.2 75 14 6.1 +2.4
QUSA VistaShares Target 15 USA Quality Income ETF 11.2 95 -6 0.0 -3.7
LCG Sterling Capital Focus Equity ETF 10.2 59 30 3.0 -0.7
IDVO Amplify International Enhanced Dividend Income ETF 0.5 65 24 4.4 +0.8

1Overlap is the percentage of holdings by weight that are identical. For example, if Fund A has a 2% position in Apple, Inc. (AAPL) and Fund B has a 5% position, their overlapping position in AAPL is 2%.

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RESULTS & ESTIMATES

  2020 2021 2022 2023 2024 2025E 2026E
Sales per share ** ** ** ** ** ** **
Earnings per share ** ** ** ** ** ** **
Dividends per share info ** ** ** ** ** ** **
Book value per share ** ** ** ** ** ** **

 

Sales per share growth   **% **% **% **% **% **%
EPS growth   **% **% **% **% **% **%

Sales per share growth   **% **% **% **% **% **%
EPS growth   **% **% **% **% **% **%

OTHER FUNDAMENTAL METRICS

Long term EPS growth est. **%   Debt-to-equity **x
Asset turnover **%   Assets-to-equity **x

Return on equity

Revision activity*
*Six months ago = 100

Net margins

Compound annual growth rates

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VALUATION METRICS
  2024 2025E 2026E
Price-to-sales ** ** **
Price-to-earnings ** ** **
Price-to-cash flow ** ** **
Price-to-growth ** ** **
Price-to-book value ** ** **
Yield ** ** **

Historical valuation trends

Forward
multiple:		 Innovator Equity Managed Floor ETF
Relative
to:		 S&P500 MSCI EAFE MSCI Emg. Mkts. Other ETF:

UNDERWEIGHT
Below average appreciation potential. A rating of UNDERWEIGHT is assigned to ETFs with ALTAR Scores in the 2nd quintile (ranking higher than only 20%-40%) of their category. Typically, funds in this category consist of stocks trading at relatively expensive valuations and/or having below-average fundamentals.

ALTAR Score™


Calculation of ALTAR Score™
Avg. Return on Equity 19.5 %
Divided by: Fwd. P/BV 4.3 x
Less: Expense ratio 89 bp
Equals: ALTAR Score 3.7 %
info More information on ALTAR Score™
MODERN PORTFOLIO THEORY info

CONSENSUS RECOMMENDATIONS: FUND CONSTITUENTS
COMPOSITE
RATING		 1.54 CATEGORY
AVERAGE		 1.59
 
The composite rating is a weighted average of analysts' consensus recommendations for individual ETF constituents, based on the following scale:

BUY = 1; OVERWEIGHT = 1.5, HOLD = 2; UNDERWEIGHT = 2.5; and SELL = 3.

Readers are cautioned that because analyst ratings tend to be inflated, the composite score may be more useful as a relative measure of sentiment between funds rather than as a stand-alone recommendation.
 

 

See RATING tab for calculation of ALTAR Score™
Risk & reward. Uses std. dev. as proxy for risk, ALTAR Score™ for return forecast.
Dividends paid by constituents to the fund. May differ from actual distributions to shareholders due to constituent changes, timing issues or other factors.
Monthly returns based on changes in price plus dividends. May differ from daily returns reported by funds. See below for standardized returns.